ANDREAS STIHL AG & Co. KG, Badstraße 115, D – 71336 Waiblingen (hereinafter “STIHL” or “we”) is glad you are visiting our websites and are interested in our company and products. For us, data protection is not mere lip service and for that reason we take the protection of your personal data very seriously. We handle your data with the utmost care and confidentiality and use it only within the confines of the applicable data protection provisions and of the General Data Protection Regulation (“GDPR”) in particular.
Click here to change your saved data processing setting.
Responsibility for processing personal data
STIHL bears responsibility for lawfully processing your data.
Processing usage data
When you visit our websites we store the name of your internet service provider, the website from which you visit us, those of our websites that you visit, the date and duration of your visit and information on the device (brand, model, operating system) and web browser you have used. We also collect your IP address, the last four places of which are however anonymised.
We process this usage data to facilitate your access to our services in technical terms (e.g. to adjust our services to the terminal device you are using), and to recognize and stop any misuse. We also use usage data in anonymised form for statistical purposes and to improve our website. The legal foundation for processing personal usage data is Article 6(1) first subparagraph (f) GDPR.
Use of first party Cookies
We use what are known as cookies on various pages to make visiting out websites attractive and to facilitate the use of certain functions. Cookies are small text files that are stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. once the browser is closed (termed session cookies). Other cookies remain on your terminal device, allowing us or our partners to recognise your browser on your next visit (termed long-term cookies). Cookies cannot be used to provide access to other files on your computer or to determine your email address. The legal foundation for processing personal data by using cookies is Article 6(1) first subparagraph (f) GDPR.
Cookies are stored on your terminal device and you have full control over their use. You may deactivate or restrict the transmission of cookies by changing the settings of the web browser. Cookies that are already stored may be deleted at any time. This may also be done by automated means. Should cookies be deactivated for our websites, you may possibly not be able to use all of the functions on the websites to the full extent.
Web analysis using Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics likewise uses “cookies”, text files stored on your computer permitting the use of the website by you to be analysed. The information generated by the cookie about your use of this website is as a rule transferred to a Google server in the USA where it is stored.
The website of STIHL uses Google Analytics with the additional component “anonymise IP”. This means that your IP address, collected by Google Analytics, will be shortened by Google within Member States of the European Union or in other signatory states of the Treaty on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will your full IP address be transmitted to a Google server in the USA and shortened once it has arrived there.
Google uses this information on behalf of STIHL to evaluate your use of the website, to compile reports on website activity, and to render further services connected with website and internet use vis-à-vis the website operator. The IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data.
Users can prevent cookies from being stored on their computer by selecting the appropriate setting in their browser software; however, we would point out that in such case you may not be able to use all the features of this website to the full extent. You can prevent Google from collecting the data generated by the cookie and pertaining to your use of the website (including your IP address) or from processing this data by downloading and installing the browser plugin available via the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
More detailed information on the terms and conditions of use and data protection can be found at www.google.com/analytics/terms/de.html or at www.google.com/intl/de/analytics/privacyoverview.html.
The legal foundation for processing personal data by using cookies is Article 6(1) first subparagraph (f) GDPR.
Use of the remarketing or “Similar Target Groups” function of Google Inc.
STIHL uses the remarketing or “Similar Target Groups” function of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This function enables STIHL to approach visitors to the website with advertising in a targeted manner by placing personalised, interest-based advertisements for users of the website when they visit other websites within the Google Display Network. Google uses cookies to analyse website use, which forms the basis for creating interest-based advertisements. To this end, Google stores a small file with a sequence of numbers in the browsers of the visitors to the website. The visits to the website and anonymised data on the use of the website are collected via this number. Personal data of visitors to the website are generally not stored. Should you then visit a different website within the Google Display Network, advertisements will appear which are highly likely to take account of product and information areas selected beforehand. You may inspect further information on Google Remarketing and the Google Privacy Policy at: http://www.google.com/privacy/ads/.
You may permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided: https://www.google.com/settings/ads/plugin. As an alternative, you may deactivate the use of cookies by external providers by selecting the deactivation page of the network advertising initiative at http://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
The legal foundation for processing personal data by using cookies is Article 6(1) first subparagraph (f) GDPR.
DoubleClick by Google
DoubleClick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). DoubleClick by Google uses cookies to provide you with advertisements relevant to you. Your browser is assigned a pseudonym identification number (ID) in order to check which advertisements were displayed on your browser and which advertisements were selected. The cookies generally contain no personal information. The use of DoubleClick cookies merely enables Google and its partner websites to place advertisements based on previous visits to our or other websites on the internet. The information generated by the cookie is transmitted for evaluation purposes to a server in the USA where it is stored. Google only transmits data to third parties on the basis of statutory regulations or in the context of commissioned data processing. Under no circumstances will Google combine your data with other data collected by Google.
You can prevent cookies from being stored on your computer by selecting the appropriate setting in your browser software; however, we would point out that in such case you may not be able to use all the features of our websites to the full extent. You will find further information on data protection at DoubleClick at: https://www.google.com/intl/de/policies/. You can furthermore prevent Google from collecting the data generated by the cookies and pertaining to your use of the websites or from processing this data by downloading and installing the browser plugin available at https://support.google.com/ads/answer/7395996?hl=de, and there under advertisement settings, extension to DoubleClick deactivation.
The legal foundation for processing personal data while using cookies is Article 6(1) first subparagraph (f) GDPR.
Google Tag Manager
Google Tag Manager is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”) to enable tags to be created, updated and managed. Tags are small code elements on our website which, among other things, serve to measure traffic and visitor behaviour and to determine the impact of online advertising and social channels. Whenever you visit our website, the current tag configuration is sent to your browser. In that way you receive instructions as to which tags are to be triggered. The tool itself does not collect any personal data but it ensures that other tags are triggered which, in turn, may possibly collect data. You will find further information on the functioning of Google Tag Manager Tags at: https://support.google.com/tagmanager/answer/2772432?hl=de&topic=2574304&ctx=topic and in the use policy: https://www.google.de/tagmanager/use-policy.html.
Google Web Fonts
Google Web Fonts are used to improve the optical appearance of different pieces of information on this website (https://fonts.google.com/specimen/Roboto and https://fonts.google.com/specimen/Roboto+Condensed). The Web Fonts are transferred to the cache of your browser to allow them to be used for the presentation. Should the browser not support Google Web Fonts or prevent access to the same, the text will be shown in standard print.
Google Webfonts “Roboto” and “Roboto Condensed” are licensed under Apache License 2.0:
http://www.apache.org/licenses/LICENSE-2.0. Information on privacy is retrievable at the Google Privacy Center at: http://www.google.com/intl/de-DE/policies/privacy/.
Social media and social plugins
We also offer you comprehensive personal support via our pages in the social media. Should you have a query about any of the social media, we will forward it to the responsible department. The data are used exclusively for purposes of replying to your query and are not passed on to third parties. The legal foundation for processing personal data in the context of dealing with your query is Article 6(1) first subparagraph (f) GDPR. In order to contact us via the social media, you need to register with these services. The companies behind such services may possibly process personal data. We have no influence over the nature, extent and processing of these data.
Recommendation via social networks using Shariff
We use the Heise solution termed “Shariff” to integrate the social plugins of Facebook, Twitter, Google+ and Instagram that function as a recommendation (“Share”, “Like”, “+1”, “Camera”/”Share”, “Camera Symbol”).
Shariff prevents your IP address from being transmitted to the provider of the particular social network. Instead of your server address it is only the server address that is transmitted. Your IP address is therefore not passed on.
Use of Facebook plugins
Our website makes use of the social plugin (“plugins”) of social network Facebook operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). You will find an overview of Facebook plugins and their appearance at: https://developers.facebook.com/docs/plugins.
If you access a page of our website that contains such a plugin, your browser will make a direct connection to the servers of Facebook. The content of the plugin is conveyed directly to your browser by Facebook and integrated into the page. Such integration allows Facebook to receive the information that your browser has accessed the relevant page of our website even if you have no profile on Facebook or are not logged on to Facebook at that particular moment. This information (including your IP address) is transmitted from your browser directly to a server of Facebook in the USA where it is stored. If you are logged on to Facebook, Facebook will be able to directly associate the visit to our website with your Facebook profile. If you interact with the plugins, by making a comment for example, this information will likewise be transmitted directly to a Facebook server where it is stored. The information will also be published on your Facebook profile and shown to your Facebook friends. We wish to point out that in our capacity as the website provider we are not informed of the content of the data transmitted or of their use by Facebook. Please consult Facebook’s notes on data protection for the purpose and extent of the collection of data by Facebook along with your rights in that regard and possible settings to protect your privacy at: https://de-de.facebook.com/policy.php.
Should you not wish Facebook to directly associate your Facebook profile with the data collected via our website, you need to log off from Facebook prior to visiting our website. You are also able prevent Facebook plugins from being loaded at all by using add-ons for your browser, e.g. by way of a “Facebook blocker”.
The legal foundation for processing personal data by using the plugin is Article 6(1) first subparagraph (f) GDPR.
Use of Google and YouTube plugins
The social plugins (“plugins”) of social networks Google+ and YouTube are used on our website. Both services are operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). You will find an overview of Google+ plugins and their appearance at: https://developers.google.com/+/plugins.
If you access a page of our website that contains such a plugin, your browser will make a direct connection to the servers of Google. The content of the plugin is conveyed directly to your browser by Google and integrated into the page. Such integration allows Google to receive the information that your browser has accessed the relevant page of our website even if you have no profile on Google+, do not possess a YouTube account or are not logged on to Google+/YouTube at that particular moment. This information (including your IP address) is transmitted from your browser directly to a server of Google in the USA where it is stored.
If you are registered with Google+/YouTube, Google will be able to directly associate the visit to our website with your respective account. We wish to point out that in our capacity as the website provider we are not informed of the content of the data transmitted or of their use by Google. Please consult Google’s notes on data protection for the purpose and extent of the collection of data by Google along with your rights in that regard and possible settings to protect your privacy at: http://www.google.com/intl/de/policies/privacy/.
Should you not wish Google to directly associate your account with Google+/YouTube with the data collected via our website, you need to log off from Google+/YouTube prior to visiting our website. You are also able prevent Google plugins from being loaded at all by using add-ons for your browser, e.g. by way of script blocker “NoScript”: http://noscript.net/.
The legal foundation for processing personal data by using the plugin is Article 6(1) first subparagraph (b) or (f) GDPR.
Use of Twitter plugins
Our website makes use of the social plugins (“plugins”) of microblogging service Twitter operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). You will find an overview of Twitter plugins and their appearance at: https://about.twitter.com/en_us/company/brand-resources.html.
If you access a page of our website that contains such a plugin, your browser will make a direct connection to the servers of Twitter. The content of the plugin is conveyed directly to your browser by Twitter and integrated into the page. Such integration allows Twitter to receive the information that your browser has accessed the relevant page of our website even if you have no profile on Twitter or are not logged on to Twitter at that particular moment. This information (including your IP address) is transmitted from your browser directly to a server of Twitter in the USA where it is stored.
If you are logged on to Twitter, Twitter will be able to directly associate the visit to our website with your Twitter account. The information will also be published on your Twitter account and shown to your contacts. We wish to point out that in our capacity as the website provider we are not informed of the content of the data transmitted or of their use by Twitter. Please consult Twitter’s notes on data protection for the purpose and extent of the collection of data by Twitter along with your rights in that regard and possible settings to protect your privacy at: https://twitter.com/privacy.
Should you not wish Twitter to directly associate your Twitter account with the data collected via our website, you need to log off from Twitter prior to visiting our website. You are also able prevent Twitter plugins from being loaded at all by using add-ons for your browser, e.g. by way of script blocker “NoScript”: http://noscript.net/.
The legal foundation for processing personal data by using the plugin is Article 6(1) first subparagraph (b) or (f) GDPR.
Use of Instagram plugins
Our website uses so-called social plug-ins (‘plug-ins’) from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plug-ins are indicated by an Instagram logo, such as in the form of an ‘Instagram camera’. An overview of the Instagram plug-ins and what they look like can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges
When you access a page of our website that contains such a plug-in, your browser establishes a direct connection to Instagram’s servers. The content of the plug-in is sent directly from Instagram to your browser and is integrated into the page. By integrating the plug-ins, Instagram is notified that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not logged in to Instagram at the time. This information (including your IP address) is transmitted by your browser directly to an Instagram server in the USA, where it is stored.
If you are logged in to Instagram, Instagram can directly associate the visit to our website with your Instagram account. If you interact with the plug-ins, for example by clicking the “Instagram” button, this information is likewise transmitted directly to an Instagram server, where it is stored. The information is also published on your Instagram account and made visible to your contacts there.
The purpose and scope of the collection and further processing and use of data by Instagram as well as your rights in this regard and setting options for protecting your privacy can be found in Instagram’s privacy policy: https://help.instagram.com/155833707900388/
If you do not wish for Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plug-ins from loading by using browser add-ons, e.g. the ‘NoScript’ script blocker (http://noscript.net/).
The legal foundation for processing personal data by using the plugin is Article 6(1) first subparagraph (b) or (f) GDPR.
Use of AddThis plugins
We also make use of social plugins (“plugins”) of bookmarking service AddThis operated by AddThis LLC, Inc. 8000 Westpark Drive, Suite 625, McLean, VA 2210, USA (“AddThis”). The plugins are usually marked with an AddThis logo in the form of a white plus sign on an orange background, for example. You will find an overview of AddThis plugins and their appearance at: https://www.addthis.com/get/.
If you access a page of our website that contains such a plugin, your browser will make a direct connection to the servers of AddThis. The content of the plugin is conveyed directly to your browser by AddThis and integrated into the page. Such integration allows AddThis to receive the information that your browser has accessed the relevant page of our website and stores a cookie on your terminal device to identify your browser. This information (including your IP address) is transmitted from your browser directly to a server of AddThis in the USA where it is stored. AddThis uses the data to create anonymised user profiles that serve as a basis for personalised and interest-based advertisements appealing to visitors to internet sites with AddThis plugins. We wish to point out that in our capacity as the website provider we are not informed of the content of the data transmitted or of their use by AddThis. Please consult AddThis’s notes on data protection for the purpose and extent of the collection of data and the further processing and use of the data by AddThis at: http://www.addthis.com/privacy/privacy-policy.
Should you wish to object to the collection of data by AddThis in the future, you may place an opt-out cookie that can be downloaded by using the following link: http://www.addthis.com/privacy/opt-out. You are also able prevent AddThis plugins from being loaded at all by using add-ons for your browser, e.g. by way of script blocker “NoScript” (http://noscript.net/).
The legal foundation for processing personal data by using the plugin is Article 6(1) first subparagraph (b) or (f) GDPR.
Duration of the processing of usage data
Usage of personal data processed during the visit of our website are stored for a period of 7 days. The data of the data subject specified in this section will otherwise be deleted where knowledge thereof is no longer required for the purposes described, unless statutory provisions stipulate longer storage.
Your rights
You have a right to be informed of personal data processed by STIHL and, where the relevant statutory requirements are met, a right to rectification, erasure and restriction of processing. You also have the right to receive the personal data provided by you in a structured, common and machine-readable format. This includes the right to transfer such data to a different data controller. So far as such is technically possible, you may also request that STIHL transfers the personal data directly to the other data controller.
To exercise the aforementioned rights and in the event of queries and complaints relating to the use of your personal data you may approach the data protection officer of STIHL:
Contact Data Protection Officer
ANDREAS STIHL AG & Co. KG
Data Protection Officer
Badstraße 115
D – 71336 Waiblingen
E-Mail: datenschutz@stihl.de
You also have the right to approach the responsible data protection commissioner with a complaint.
Data Privacy Statement as at: May 2018